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Amsterdam | 17.05.2019

Unsustainable, unhealthy, or disgusting? Motivations to decrease meat consumption

Van: op 21 april 2019

Meat is a key ingredient in the main meal for many cultures around the world. However, societal-level problems such as global warming and public health raise questions regarding the consequences of current meat consumption patterns. What is the effectiveness of persuasive messages to decrease meat consumption?

Current per capita annual meat consumption averages about 38 kg globally, and annual consumption in highly meat-cultured countries such as Uruguay, Cyprus, and the United States is three times higher. Excessive meat consumption is associated with a range of environmental problems and health problems.

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